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Our Story



Welcome to the heart and soul of Ales to Trails – a place where every stitch, print, and design tells a story. Our journey is not just about creating apparel and accessories; it's about crafting experiences and connecting with like-minded enthusiasts across the US.

From Seasonal Cottage to Creative Venture

It all started in a seasonal cottage, with a dream and a handful of handcrafted jewelry pieces. Inspired by the spirit of Michigan, we expanded into designing Michigan-themed apparel and accessories, setting the foundation for a brand that resonates with authenticity and creativity.

Embarking on Apparel Design

Our transition into apparel design was a leap towards sharing our vision more broadly. By incorporating our unique logo, we started to create a distinct identity, blending style with a sense of place.

The Screen Printing Revolution

Our journey took a significant turn when we embraced the art of screen printing. By acquiring and mastering screen printing equipment, we gained the ability to not only design but also print our own brand, infusing each piece with a personal touch.

Ales to Trails: A Brand with a Mission

'Ales to Trails' was born from a fusion of two passions – crafting and the craft beer community. It represents more than a brand; it's a movement, celebrating the joy and camaraderie of beer festivals and outdoor adventures.

On the Road: Beer Festivals and Beyond

Travelling across the Midwest, we found our rhythm in beer festivals. These events became our platform to connect, share, and spread the cheer of 'Ales to Trails,' reaching hearts and creating memories.

Our Creative Hub: The Studio in Gaylord

At the core of 'Ales to Trails' is our studio in Gaylord, where ideas come to life. This space is not just where we design and print; it's where our brand's soul is nurtured and expressed.

Spreading Our Wings

Our journey has taken us to boutiques across the US, each location a new chapter in our story. Through these partnerships, we've been able to share our passion and craft with a wider audience.

Continuous Promotion and Expansion

Our efforts to promote 'Ales to Trails' are ceaseless. We're constantly exploring new avenues to spread our brand and its ethos, ensuring that each beer festival we attend is an opportunity to connect and grow.

Our Commitment to Quality and Originality

We stand by the quality and originality of our products. Each item is a testament to our dedication to craftsmanship, reflecting a blend of tradition, innovation, and a deep respect for our craft.

Building Community Connections

At every beer festival, we're not just selling products; we're building relationships. We cherish these connections, for they are the true essence of the 'Ales to Trails' community.

The Power of Local: Supporting Michigan's Craftsmanship

Our commitment to Michigan's rich craft heritage is unwavering. We strive to support local artisans and use materials that showcase the state's talent and resources.

Sustainability in Our Practice

Sustainability is at the heart of our production process. We're dedicated to practices that not only benefit our business but also contribute positively to the environment.

Our Customers: The Heart of Our Journey

To our customers, you are the heartbeat of 'Ales to Trails.' Your support, stories, and enthusiasm fuel our passion and inspire us to keep creating and sharing.

Join the Ales to Trails Family

Be a part of our journey. Follow us on social media, subscribe to our newsletter, and stay updated with our latest adventures and creations.

Contact Us

We love to hear from you! Whether it's feedback, questions, or just a chat over a pint, feel free to reach out. Your insights and interactions are what make this journey worthwhile.