Ales to Trails is a Northern Michigan apparel company creating hand-designed and hand screen-printed t-shirts, hoodies, hats, stickers, mugs, and outdoor lifestyle gear inspired by the places, people, and adventures we love most.
Founded in Boyne City, Michigan, Ales to Trails was built around a simple idea: life is better spent exploring trails, floating lakes, sitting around campfires, chasing sunsets, and sharing a cold beer with good people.
Our designs celebrate hiking, camping, fishing, boating, road trips, craft beer, national parks, Great Lakes adventures, dogs, and the sarcastic humor that makes outdoor life even better.
Unlike many apparel brands, every Ales to Trails design is created in-house and hand screen printed in our Northern Michigan studio.
From the first sketch to the final print, we control the entire process to ensure every shirt, hoodie, and hat meets our standards for quality, comfort, and durability.
We aren't a large corporation or a mass-production facility.
We're a small business powered by creativity, coffee, long workdays, and a love for the outdoors.
Ales to Trails is run by one girl, her doodle, and a dream.
Our founder designs, prints, packs, ships, photographs products, creates content, manages wholesale accounts, and somehow keeps the coffee flowing.
Then there's Maggie May.
Maggie May is our white Goldendoodle and the unofficial CEO of Ales to Trails.
She supervises order packing, tests dog treats, greets customers, models dog apparel, and frequently appears in our social media content. While she contributes very little to production, she excels at morale and demanding snacks.
Customers often stop by just to see Maggie.
Ales to Trails specializes in:
Our products are designed for people who love adventure, laughter, and occasionally making their friends uncomfortable with slightly inappropriate humor.
Northern Michigan isn't just where we work—it's who we are.
Many of our designs are inspired by:
Whether you're exploring Sleeping Bear Dunes, kayaking crystal-clear water, fishing at sunrise, or enjoying a beer around a campfire, we create apparel that reflects the lifestyle you love.
Ales to Trails products are carried in retail stores across the United States.
We work with gift shops, outfitters, breweries, coffee shops, tourism destinations, and outdoor retailers looking for unique apparel that connects with customers who love adventure and the outdoors.
Interested in carrying Ales to Trails? We'd love to hear from you.
Please use our Faire Link to sign up
https://alestotrails.faire.com
We believe the best stories start outside.
Every design we create is inspired by real experiences, real adventures, and real people who appreciate nature, road trips, dogs, campfires, craft beer, and not taking life too seriously.
Whether you're hiking a mountain, boating on Lake Michigan, exploring a new town, or relaxing at your favorite brewery, our goal is simple:
Create apparel that helps you wear the story and live the adventure.
Welcome to Ales to Trails.
Adventure responsibly. Dress inappropriately.